
Noyce is a creative club concept initiated by curator Floriane Rousselot, designed to curate and showcase emerging niche designers, illustrators, and photographers with distinctive aesthetics. The project aims to build a carefully selected catalog of creative talent and present them to industry professionals.
The curator needed a rapid, budget-conscious one-page website to pitch the Noyce concept to potential partners: graphic design agencies and creative studios interested in accessing curated emerging talent. The site had to balance visual sophistication and innovation with minimal content and cost constraints, serving as a proof-of-concept before fuller development.
I built a lightweight, fully custom-coded one-page experience that prioritizes the artists' work above all else. A 3D cube animation unfolds as users scroll, symbolically revealing the "hidden gems”; emerging artists carefully selected for the platform. Rather than traditional portfolio presentations, only the artists' work is displayed; their names appear only on hover, ensuring maximum visual space is devoted to their creations before their identity is revealed. This intentional hierarchy communicates a powerful message: these emerging talents are valued for their skill, vision, and quality. Not their fame or existing reputation.




